The Mediapro Studio

Motion Ident

Francworks partnered with Studio Fernando Gutiérrez to develop a motion identity for The Mediapro Studio: A newly assembled creative team within Mediapro, and a key player in content creation for all genres of television, film and screenings.


The motion identity was built on a brand design and guideline system created by Studio Fernando Gutiérrez. The movement celebrates the arrival of a new era for an already established brand. It takes visual cues from the creative production process, paired with sound design that evokes the warmth and anticipation of a film about to broadcast. The Mediapro Studio has well and truly arrived.

Client: Mediapro & Studio Fernando Gutiérrez
Brand Design & Direction: Studio Fernando Gutiérrez
Motion Design & Direction: Francworks
Sound Design: Wavetale