The motion identity was built on a brand design and guideline system created by Studio Fernando Gutiérrez. The movement celebrates the arrival of a new era for an already established brand. It takes visual cues from the creative production process, paired with sound design that evokes the warmth and anticipation of a film about to broadcast. The Mediapro Studio has well and truly arrived.
Client: Mediapro & Studio Fernando Gutiérrez
Brand Design & Direction: Studio Fernando Gutiérrez
Motion Design & Direction: Francworks
Sound Design: Wavetale