ABOUT (text only)

great ideas in motion

francworks creates and evolves brands through the power of moving image. It’s about finding the small moments that raise a smile or skip a heartbeat; the opportunities for playful wit and subtle expression; that bring a greater understanding of your craft, identity or story.


1. (purpose/promise)

francworks is founded on a clear purpose: to put beautiful design and playful thinking into motion.
francworks is founded on an ambition to put great ideas in motion. Backed with over seven years’ commercial experience across branding, typography and motion design, we bring playful creativity and design expertise to…  (e.g. communicate your brand values, help the wider world understand your brand)
francworks is a design-led motion studio; creating and evolving brands through the power of moving image.
francworks is founded on an ambition to put great ideas in motion, combining playful creativity and design expertise to produce meaningful moving image..

2. Breakdown of 'what' and 'why'

FW Deliver:
Branded Stings
Title Sequences
Dynamic Showreels
Animated Case Studies
Documentary Edits

Backed by:
> Seven years experience in one of the UK’s top creative agencies
> Industry awards across graphic design and motion projects
> Projects covering global brands, independent businesses and individuals alike
> Comfortable working in collaboration with creatives, directors and strategic teams
> Proven graphic design experience: Branding, typography, illustration & editorial

3. (any value in acknowledging me as an individual?)

…the home of creative filmmaker, editor and designer Luke Francis.

Luke has over seven years commercial experience with creative agency Taxi Studio, spanning branding, typography, film and animation. Whether creating or directing, his work during this time has gained award recognition from the likes of The Design Week Awards, D&AD and The Drum – and has more recently helped the studio win a 2018 DBA Design Effectiveness Award.

Luke's first self-shot and directed film Beulah has screened internationally at the New York Bicycle Film Festival, and was awarded at Portland's Filmed by Bike festival in 2017.